SOCIAL media has become a prominent tool that businesses use for marketing purposes. Many high-end brands have reaped success through social media campaigns, yet not a few have suffered by using the wrong platform. Then, how can we choose the right social media site for our freshly startup business? There are unlimited numbers of factors you can consider when choosing the best site. But first, let’s ask yourself three basic questions: ‘what kind of business is my business?’, ‘who are my customers?’ and ‘what products or services does my business offer?’. Take your time answering those questions, while we are looking into the characteristics of some of the most popular social media platforms in 2014−perhaps you will find the right one as soon as you read this while keeping the answers on your mind!
Facebook has changed its primary purpose from a mere communication platform into an online marketing site that targets businesses. Facebook has eventually broadened its target markets from younger into older users. For this reason, some people think that selling their business on Facebook is not efficient, however Facebook is still the most popular social networking platform with more than 1.3 million monthly active users−according to Statista. Setting up a business page on Facebook is easy peasy. Once people ‘like’ your page, they can share your post and their friends can see this activity. It enables you to introduce your brand to new audiences instantly! Amazing facts:
- According to Quick Sprout, 93% of the most engaging posts of Facebook come from ‘Photos’ (so, you might want to consider Facebook if your business deals with visually driven products.)
- 77% of B2C Businesses have obtained new customers through Facebook (There are many creative ways to attract more people to ‘like’ your page, such as giveaway, photo contest, lucky draw, and many more!)
Instagram is the perfect site if your business works within food, photography, and fashion industry. Through Instagram, you can promote the visual of your products more effectively−through photos and short videos− than Facebook. If you are particularly seeking a more prestigious and younger target markets, Instagram is the one! According to Business Insider Australia, 83% of US teens from wealthy households are on Instagram. **Check out Nike’s success through Instagram here. Tips & tricks:
- You need to observe your follower in terms of what time they access their Instagram and what kind of post they like.
- Limit yourself to one post each day. Too much posting can bore your followers! They only like something ‘cool’ and unusual. The less you post, the more they anticipate!
Different from the others, Twitter is more useful when you have to connect with your customers constantly. Twitter promotes a two-way communications between you and your target markets, especially if you are targeting people who are information junkies. Twitter is also a great platform to create channels with other businesses and follow what your competitors are doing, for instance, any events or tending topics that are related to your field. The downside of Twitter is that you have to intensely engage with your followers if you do not want to lose them.
So, which one out of the three is most suited for your business? 🙂
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